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Clear Coverage: A New Makeup Method for Skin That Is Prone to Acne Is Here

A New Approach to Makeup for Acne-Prone Skin

May 16, 2023 | Categories:

Makeup carries that vital mix of self-indulgence, self-care, and self-expression. Whatever look you conjure up before heading out, you help frame the day exactly as you want it and show the world who you are. But regardless of which shades you reach for, healthy skin fits any look—and when you’re confronted by blemishes, creating a clear base to work from is easier said than done.

Neutrogena set out to confront breakouts with an inclusive line of products that goes beyond concealing to reveal skin at its best.

The Why Behind the What

Neutrogena always starts with a why. Each product stems from a problem: What concern are people facing that Neutrogena® can help solve? That thinking led to the creation of the Clear Coverage line.

“Clear Coverage is a makeup line I’ve personally been passionate about from both a makeup perspective and skincare perspective,” says Neutrogena Brand Manager Stacey Williams. “Neutrogena is a skincare-first brand. Our brand delivers makeup fueled by skin care and, in this case, specifically, a product line developed with dermatologists.”

Introducing Clear Coverage:

A New Approach to Makeup for Acne-Prone Skin

Clear Coverage delivers on the Neutrogena mission to ensure beautiful skin that lives beyond the moment. Makeup shouldn’t just conceal the skin — it should work with the skin’s natural properties. Neutrogena created Clear Coverage to target the skin of those most likely to develop acne-prone skin, Gen Z and millennials, and make it easy to cover breakouts and support healthy-looking skin simultaneously.

“These consumers don’t look for their makeup to treat their acne; they’re looking for their makeup to give them benefits — whether it’s mattifying, shine control, full coverage, a lightweight feel, or noncomedogenic, all while being gentle to their skin,” says Williams.

Covering up acne shouldn’t come at the expense of a natural-feeling base. Clear Coverage keeps skin looking and feeling fresh with makeup that’s gentle.

“This line is prestige-inspired and developed with the help of dermatologists,” says Williams.

The Clear Coverage line features three core products designed with acne-prone skin in mind. They are formulated with niacinamide (vitamin B3) and are free from oil, fragrance, parabens, SLS/SLES sulfates, and phthalates.

  • Clear Coverage Color Correcting Concealers: A trio of shades works together to create an even base for makeup. A green concealer helps reduce redness, while two peach concealers target discoloration, hyperpigmentation, and skin imperfections. A lighter peach works on more golden to medium skin tones, and a deeper peach is ideal for medium to deep skin tones.
  • Clear Coverage Flawless Matte CC Cream: This full-coverage formula is lightweight, buildable, and color-correcting to help conceal skin imperfections, correct redness, and hide blemishes. It provides full coverage without feeling cakey and heavy.
  • Clear Coverage Color Correcting Compact: The compact features a duo of yellow and green powder pigments to color correct, control shine, and set makeup in place.

 

Head over to Neutrogena to read the Full Article Coverage Tips.

 

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