Freelance Article Pitches That Got Accepted

February 7, 2025

In my nearly 20 years as a freelance writer, I’ve discovered that new freelancers and experienced freelancers alike all want to see freelance article pitch examples. I’m in that boat, too. I love reading other writers’ magazine article pitch examples to see what they included in an email that got assigned. No shame in the game of wanting a sneak peak or freelance article pitch template that you can follow!

That’s why I’m sharing the article pitch template I use in my emails when I pitch magazine editors and freelance clients article ideas. Here are some article pitch examples that worked after I sent them to editors. I also include their feedback on the freelance writing pitch, and the final results that turned into successful freelance assignments.

Remember, after you review these magazine article pitch examples, here’s how to find an editor’s name to send your pitch to, and check out these reasons why an editor didn’t respond to your freelance pitch.

You might be wondering which outlets you should spend time writing article pitches for and the types of freelance writing you should start with. Get the answers to ‘how to pitch a freelance article?’

I suggest starting with these best freelance writing niches of 2025.

Examples of Freelance Article Pitch Examples That Sold

Learn how to write freelance article pitches that work with the following article pitch examples. 

Article Pitch Example: For a Potential Content Marketing Freelance Writing Client

SUBJECT LINE: Intro to experienced content marketing writer and magazine writer

EMAIL BODY COPY:

Hi [EDITOR NAME],

I hope this email finds you well. Congratulations to your team on the first-place win in the #ConV2X competition.

I wanted to introduce myself and inquire about whether Happify uses freelance writers. I’m a content marketing writer with an editorial background somewhat similar to yours at magazines and websites, writing for magazines, websites and content marketing clients since 2006. My focus has been on health, weight loss, and wellness but I particularly enjoy reading about and reporting on psychology topics.

My clients include Headspace, Nike, Oribe, Noom, Alex and Ani, Pfizer, Walgreens, Walmart, CVS and more. [LINK TO FREELANCE WRITER WEBSITE WITH LIST OF CLIENTS.]

You can see what clients and editors have said about me on my clients page as well as samples of work on my website. [LINK TO FREELANCE WRITER PORTFOLIO PAGE] I have also included a few relevant clips below.

I look forward to hearing from you and hopefully working with you soon.

Best,

Diana Kelly Levey

[INCLUDED RELEVANT CLIPS]

Why this freelance article pitch examples of article pitches for a freelance content marketing client worked:

• My subject line let them know that this was an introductory email to a freelance writer.
• I included something relevant about the company to show that I was following them and their news.
• I had links to my freelance clients and named some big brands they’d recognize in the email. (Don’t stress if you don’t have many clients and big names to drop: Here’s how to find freelance writing jobs for beginners.)
• I included article examples I wrote for previous clients that were similar to the content they featured on their websites. This shows the editor or marketing manager that I already know how to write freelance content in their freelance niche. 
• These are some ways to learn how to write an article pitch

(PSST! You’ll more tips and freelance pitch examples of freelance pitches worked in my guide 20+ Freelance Pitches That Sold) 

I wanted to reach out to say thank you for the work you do. I discovered your freelance writing resources back in the summer as I’ve been trying to shift from working as a florist to a freelance writer. It’s been daunting and I’ve had many moments of thinking I should throw in the towel, but a couple of weeks ago my first pitch was accepted with Business Insider! Your free resources and  20+ Pitches that Worked played a big part in that–thank you so much! -Allison B Young

EDITOR’S RESPONSE:

Hi Diana,

Thanks for reaching out! We do work with freelance writers, and I was impressed with your clips. We’re always looking for consumer-friendly articles that help our 3 million+ users improve their emotional health and well-being, whether that means dealing with loneliness, improving relationships, boosting self-compassion, sleeping better, or setting meaningful goals, among many other topics. What is your freelance writer rate?

Best,

EDITOR

[WE SETTLED ON A RATE AND I SENT THIS FREELANCE ARTICLE PITCH.]

THE FREELANCE ARTICLE PITCH THAT WAS ASSIGNED

[From Diana]

“Could CBT Solve Your Sleep Problems?” [INCLUDE A POSSIBLE HEADLINE]

A recent study on inmates found that completing just one hour of cognitive-behavioral therapy (CBT-1) session was effective in preventing the development of chronic insomnia in 73 percent of prisoners. After one month of the treatment, the prisoners reported a reduction in anxiety and depressive symptoms. [TIP: INCLUDE RECENT RESEARCH IN YOUR FREELANCE PITCH FOR MAGAZINES]

Granted, you probably don’t have the same sleep stressors and life concerns a prisoner faces that may interfere with sleep, but that doesn’t mean the average adult should dismiss this therapy. A 2015 study had found that a one-hour cognitive behavioral therapy session led to a 60 percent reduction in insomnia symptoms in the general population. [INCLUDED ANOTHER RELEVANT STUDY.]

I just finished editing a 100-page magazine on Sleep for a client and found that many sleep experts suggested CBT to help with a number of sleep issues besides insomnia, from helping seniors deal with sleep problems, to sleep apnea, people who have chronic pain and sleep, anxiety, and more. [SHOW EXPERIENCE AND EXPERTISE IN A TOPIC AREA.]

I’d like to write a freelance article covering how CBT may be the answer to readers’ sleep problems and how it can improve their overall mental health. [TELL THE CLIENT WHAT YOU SEE THE ARTICLE TOPIC BEING.]

Why this freelance article pitch worked for how to pitch freelance articles worked:

• I included a timely study hook.
• I mentioned another study that would support the article’s concept.
• This article pitch example showed that I had experience covering the subject matter.

EDITOR’S RESPONSE

Hi Diana,

Great to hear from you! We actually use a fair number of CBT exercises in our 4-week sleep track on Happify, and you’re right, there’s a great deal of research around CBT as an effective way to treat insomnia as well as occasional sleep problems. Let’s explore this one further! [KA-CHING! SHE ACCEPTED THE FREELANCE ARTICLE PITCH.]

Would 12/18 work as a deadline?

FINAL LIVE ARTICLE:

Could CBT Solve Your Sleep Problems?

Get more examples of article pitches and real-world pitches that sold with templates:

Here’s a testimonial of a freelance writer who bought this freelance pitches PDF guide:

“I can’t thank you enough for getting me on the right track with regard to pitching, specifically within my niche. In the past, I’ve purchased books on writing query letters and LOIs, subscribed to newsletters, online communities and classes, and read about pitching in general, but nothing clicked. However, since I began following you and subscribed to your newsletter in these past few weeks, it all clicked. The way you present, explain the hows and why’s, teach, and share actual templates, your method makes all the difference! Just know that you’re the QUEEN of your craft!” -Arnita Williams, customer who purchased a PDF pitch packet

Customers who’ve used the freelance article pitch examples in my pitching PDF and the principles behind them have gone on to write for Glamour, Women’s Health, Muscle & Fitness, Well + Good, Food Network, Equinox, Oxygen, Peloton, industry publications, and more.

Tags: article ideas, freelance pitches that worked, freelance rates, freelance writing course, freelancing, how to make more money, magazine editors, magazines, making six figures freelancing, online course, pitches, six figure income, time management, work from home, writing tips

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