Diana Kelly Levey

The Best High-Paying Freelance Writing Niches of 2024

woman working from home freelance niches 2024

June 8, 2024

As you think about how to earn more money as a freelancer, you might have started to explore niche writing and looked into profitable freelance writing niches or the top copywriting niches for freelancers.

You probably clicked on this article because you wanted to discover the best freelance writing niches of 2024 that you should focus on in order to grow your freelance business.

But you might also be thinking, ‘Okay, what is a freelance writing niche?’ Some people explain it differently!

And, ‘how do I find the freelance niches that pay well so I don’t spend hours searching for freelance writing jobs in a niche that doesn’t pay good money?’

Here, you’ll learn what is a freelance niche, if freelance writers should work in freelance writing niches, how to find profitable freelance writing niches, how to choose a niche, top copywriting niches, and the high-paying freelance writing niches of 2024.

Wondering if you have the highest-paying freelance writing skills of 2024? Find out.

What Is a Freelance Niche?

What is niche? Basically, a freelance writing niche is a specific sector or genre that someone focuses on.

For example, you could be a health writer as your niche. You could also be even more specialized and call yourself a sleep writer, which is a type of a health writer.

Or, you could say your freelance writing niche is that you’re a sleep technology freelance writer who helps brands share their stories with consumers.

See where I’m going here? In any of those situations, the types of freelance writing you could do within that niche might be blogging, content marketing writing, ghostwriting, copywriting, SEO writing and more.

You might wonder why you should specialize in a freelance niche and if it’s worthwhile. Seriously, do the most profitable freelance writing niches exist? And are the freelance niches 2024 oversaturated to the point where you shouldn’t even bother dipping a toe in?

Is a Freelance Niche Important?

Some freelancers caution against being too specialized in a certain area but this freelancer doesn’t think it’s an issue. As long as you know how to diversify the types of freelance writing you offer clients, you can stay in a freelance 2024 niche or add another one or two to your belt.

In general, it’s helpful to have a freelance writer niche (or a few) that clients go to you for and people refer work to you for these services. Then, you can diversify the types of writing and services you offer to your top freelance niche clients.

You want to make sure you’re one of the freelance writers a brand wants to hire for their freelance projects and assignments. Though it’s not necessary for beginner freelancers who are thinking about how do I find my first freelance writing job to stick to a niche, it can be helpful down the line.

Think of it like when, you have a problem with something in your house that needs to be fixed or built, you probably go to a specialized individual as opposed to a general contractor. You call a plumber for issues with your pipes and the electrician when you’re having an issue with power, and a wallpaper hanger or painter when you want your walls covered.

You could try to reach out to a general contractor who dabbles in some of these problems and might be able to fix a few things, but when a pipe bursts, you want an experienced plumber who knows what they’re doing to show up ASAP.

I’ve been fortunate enough that higher-paying freelance clients are sometimes referred to me for diet and weight loss topics, fitness, and sleep, personal finance to name a few. These are some high-paying freelance niches of 2024 that help me grow my business as a freelancer.

When clients, other freelancers, or former colleagues think of you for a particular niche, you’re in a good spot as a freelancer. You want a friend or former colleague to tag you in a post on LinkedIn when they see a freelance job posted that you’d be perfect for.

Many of the clients that I found in the most profitable freelance writing niches and top copywriting niches 2024 are branded clients (Business to Consumer B2C), and business to business (B2B), but you should also look at national associations, nonprofits (yes, they have budgets), national magazines as well as local magazines or newsletters.

Here’s some advice on finding a freelance writing niche that’s a good fit for you as a freelance niche 2024 option as well as what you should know about the downsides of being a niche freelance writer.

The 12 Best Freelance Writing Niches of 2024

Here are the most profitable freelance niches of 2024 that I think freelancers and freelance writers should consider looking for work in if they want to earn great freelance rates and become a six-figure freelance writer.

They don’t appear in any particular order.

1. Health

While this freelance writing niche is a saturated market if you’re looking to get started freelance writing and break into the market with a clip in Shape, SELF, Men’s Health, or another popular, nationally-recognized editorial brand, there are plenty of high-paying freelance writing niche opportunities within health that offer great freelance rates. Here are some of the types of clients and writing I’ve found that pay well. (How much should you charge for a 500-word article?)

For each of these categories, there are so many subcategories you should explore for niche freelance writing. Here are a few of the top health niches of 2024 to look for freelance writing jobs within:

  • Pharmaceuticals
  • Sleep
  • Beauty
  • Fitness
  • Weight loss
  • Mental health

2. Healthcare and Medical Writing

While this freelance writing niche of 2024 might seem the same as health writing, I assure you it’s not. Medical writing is often technical writing. I’ve seen some message board posts that mention there are nurse practitioners breaking into freelance writing careers because of their backgrounds and expertise.

I’m sure mental health professionals and doctors and dentists would make excellent writers for some brands’ blogs if they wanted to pursue these profitable freelance writing niches.

According to the American Medical Writing Association, medical writing often requires a deep knowledge of medicine and the ability to understand complex data – from studies to charts to industry jargon. 

Those years of experience required make it one of the most profitable freelance writing niches. Medical writing might work on peer-reviewed articles, research for new devices, writing grant proposals, as well as articles that inform the public about complex health and medical topics and how they relate to their lives. (Think of how in-demand a medical health writer was during the height of the coronavirus pandemic!)

Healthcare writing is a type of freelance writing that might involve you writing for a hospital’s website, interviewing doctors and nurses for a blog, doing freelance niche copywriting for a pharmaceutical brand or writing for a healthcare client in the B2B space.

3. CBD (Cannabidiol)

Within health, CBD topics and cannabis have been hot for a few years and companies are hiring writers to produce articles for them as well as copywriting for their websites, newsletters and social media channels. The CBD niche is a good place to get some clips if you’re interested in pursuing that field as a profitable freelance writing niche and want to be a cannabis blog writer.

Not only are consumer magazines looking to address this topic but there are so many products out there on the market and you could try to write for some of them.

Editorial sites and brands are looking to educate people about cannabis now that it’s become legalized in more states. If you have knowledge about the topic and a passion for educating people about it while applying your skills, you could stand to capitalize on the market and become a go-to writer in this profitable freelance writing niche of 2024.

Wondering what should be in a freelance pitch? See this guide for 24 examples of freelance article pitches that worked.

4. Gaming

This high-paying freelance niche of 2024 is one I frequently see freelance writing jobs posted for and it makes me wish I had an interest in the industry.

Whether you’re addicted to Fortnite, Minecraft, Resident Evil, Grand Theft Auto or a slew of other video games and online games that I have no idea how to play, you’re probably a great candidate to apply to gaming writing jobs and reach out to industry website and offer your freelance writing services.

According to this site, revenue in the video games segment is expected to reach over $450 billion in the next four years. This is a great way for freelance writers and freelancers who have an interest in gaming to earn money writing for brands while sharing their know-how with communities they know and love. Plus, you’ll get to share your love of gaming with others!

Gaming is a top copywriting niche of 2024 I recommend—and one I wish I have more of a background in. Check out the brands that churn out games as well as the accessories associated with them and the technology behind the games. All of these brands likely need content and freelance copywriting help.

BTW, are upwork jobs worth your time? Learn upwork pros and cons from freelancers.

5. Personal Finance

Have you noticed that your bank probably has a blog these days? That’s probably the case even if you don’t use a brick-and-mortar bank to hold your money and help you manage your freelance business.

With so many direct banks, virtual banks or neo banks available these days, digital content and copywriting needs are growing for this industry. How else will they get their customers?

Personal finance writing is one of the most profitable freelance writing niches of 2024 and it’s one that doesn’t require a business degree, CPA background, or graduate degree in many instances.

There are also quite a few apps in the personal finance space that you could try to reach out to if you’re looking to grow the personal finance brands you want to write for while exploring profitable freelancer niches. Many of them have blogs and newsletters.  

This used to be one of the most lucrative spaces to write for in the past, and while it does usually pay well—depending on the client, of course—some of the editorial companies in this space aren’t offering great rates all the time. You have to do your due diligence when it comes to pitching editorial personal finance outlets as well as brands if you pursue this freelance writing niche of 2024.

Remember, here are article pitch examples that show you how to get editors to give you an assignment.

6. Cybersecurity

With so many security breaches and cyber threats in the news each day, it’s no wonder that companies are looking to enhance their cybersecurity and inform their customers of the steps they’ve taken to protect their information. If you’re knowledgeable in this area, you could find lucrative freelance writing clients who want to pay you for your cybersecurity industry knowledge.

Being able to communicate crucial, sensitive information internally and externally is a special freelance skill. Cybersecurity writers and cybercrime writers might find freelance work in the form of articles, ghostwriting blogs for industry leaders, strategy documents, as well as whitepapers, and educational content. Should you look for cybersecurity freelance writing jobs on a platform like fiverr? Here, get the answer to, “is fiverr worth it?

7. Digital Marketing

This freelance niche 2024 could be very profitable for freelancers, digital marketers, and anyone who wants to help a client in the above high-paying freelance niches grow their digital marketing footprint. You could specialize in email newsletters or email marketing, overhauling a brand’s SEO articles and website, work on digital advertising, or improve their social media presence.

Some might argue that digital marketing freelancing is a type of freelancer a client would hire but as an industry that’s estimated to reach $786 billion globally by 2026, it’s worth noting on this list of high-paying freelance copywriting niches and freelancer niches.

8. SaaS (software as a service)

SaaS or [Software as a Service] is a software-delivery method that lets end users access and use applications remotely. It’s a form of cloud computing that allows data to be accessed anywhere that has an internet connection.

SaaS solutions are cloud-based apps and there are tons of companies out there offering these digital services to companies. Some examples of SaaS companies are cybersecurity software, customer relationship management tools, even personal workspace software.

Brand names that are in this freelancer niche include Asana, Trello, Intuit, Grammarly Notion, and Basecamp.

SaaS freelance writers are sometimes technical writers but more importantly, they need to have a solid grasp of the company’s software and products, who their ideal client is, how to speak to them, and how to sell through their writing.

Having this know-how could set you apart in one of the top copywriting niches 2024. One of the fastest growing and best freelance writing niches that pay well is this freelancer niche industry, thanks to investors with deep pockets and a growing demand for these products from companies.

Ready to make more money freelancing? Here’s how to get started freelance copywriting as a beginner.

9. Technology Writing

This freelance writing niche is one I often tell freelance coaching clients to consider when they ask how to earn more money freelancing. As you explore this high-paying freelance niche, you can break in by asking yourself the following questions:

  • What’s the technology angle to your pitch?
  • What tech companies or products are in the space?

This is a way to get granular with your niche when approaching companies you want to write for. Think like this:

Health > Sleep > Sleep Tech (apps, software, consumer products)

Food > Food Tech (appliances, software, things that restaurant owners or food business owners might need, etc.)

Reflect on the products you might use as a consumer in that space, but then also think about what a company would need to use.

Using Food Technology as a profitable freelance writing niche of 2024, think about smart appliances and the brands that are creating those products for consumers to buy.

But then dig deeper and look into the software that goes into that appliance and whether that’s a company to approach as a freelance writer. Applying this critical thinking is how you’ll be able to stay relevant as a freelancer and earn a good living in this field for the long haul.

If you’re stuck coming up with some topics to explore in this copywriting niche for freelancers, check out some of the brands in these 45-plus categories that were showcased at the 2024 Consumer Electronics Show.

10. Gambling and Sports Book Writing

Gambling might not be the first topic that comes to mind when you think of the best-paying freelance writing niches of 2024 but before you skip over this niche, think about everyone you know who has a fantasy football team, who places bets on sporting events like the Super Bowl, playoffs, and even horse races. The online gambling market is valued at about $63 billion right now, not a small chunk of change.

If you love poker, Texas hold ’em, gambling topics, slots, video poker, sportsbooks, sports betting, iGaming topics or are willing to learn more about these, this profitable freelance niche of 2024 could be a fun area to explore that isn’t saturated with freelance writers. Let’s be honest (and a little tongue-in-cheek) onling gambling companies are raking in money.

You might even become a sought-after gambling freelance writer like this six-figure freelancer.

Keep these tips in mind when you’re looking to improve your freelance money mindset so you can reach your salary goals.

11. Blockchain / Cryptocurrency / Alternative currencies

Cryptocurrency has been a hot topic for quite a few years now and if you have a background in this area or skills that would help readers, you could make good money writing for clients. Cryptocurrency writing, blockchain writing, and digital currency writing specialties are still a way to make money.

While the industry is in flux, knowing how to write about alternative currencies—whether they are smart investments or not—and what we can expect from them in the future is an area that brands and websites are hiring writers to work on freelance articles about.

It’s a freelance niche 2024 that requires background knowledge and expertise, perhaps even a technical writing element—that’s something clients are often willing to pay more for.

12. E-Commerce

e-Commerce content is on the rise and here to stay. Every brand that tried to survive the pandemic needed to have their products and/or services available online quickly. While people are back to shopping in person, many of us look online first before we make a purchasing decision.

Adding e-commerce writing skills and samples to your portfolio might help freelancers get more editorial clients this year. It’s a profitable freelance niche because any online store needs to master their e-commerce content and presence.

The global e-commerce industry is expected to have surpassed $6.3 trillion in 2023 (that’s not a typo). When freelancers as me “what niche should I write for?” I tell them to follow the money.

How to Find Freelance Clients in a 2024 Freelance Niche

Here’s an exercise I recommend to freelance coach clients when they need help choosing a freelance niche.

I like to do some research to see what a global X market will be in the future to see if it’s a high-paying freelancer niche I could focus on. Using “sleep” as an example of a profitable freelance writing niche from above, I learned its revenues are expected to be $137 BILLION by 2026, according to this press release! (It even lists major companies you could research and possibly try to work with!)

When trying to narrow down a niche and brainstorm topics, try this example:

  1. Using Food Technology as a profitable freelance writing niche example, think about smart appliances and the brands that are creating those for consumers to buy.
  2. But then think about the software that goes into that appliance and whether that’s a company to approach as a freelance writer.
  3. Or think about how restaurants are relying on food technology to take orders, manage inventory, etc. These are all places you could look for freelance writing work.

Think about your interests, background, and the sectors you’d like to write for as you consider some of the best high-paying freelance writing niches and top copywriting niches 2024. Jot down any past jobs you had that might give you a leg up on the competition when you set out to write for a profitable freelance niche that pays good money.

Set aside time for brainstorming within your niche for freelancers.

I also like to sign up for newsletters in my niche and keep a spreadsheet of brands to check out once I hear of them to see if they’d be a fit as a good client in one of my profitable freelance writing niches.

Exercises like this one and lessons on how to pitch the best-paying writing freelance niches of 2024 are covered in my course on Teachable, “How to Earn $100 an Hour Freelance Writing.”

If you need help creating a freelancer invoice for that freelance writing work, online paystub generators, such as Paystub.org, allow you to choose a template. You need to enter the required information and download your desired invoice.

*This post may contain some affiliate links.*

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