September 15, 2023
As a freelance writer, you likely spend most of your time creating blog posts, articles, social media posts, and other types of marketing content for freelance clients. However, another lucrative and in-demand type of freelance writing involves learning how to write ad copy —the copy and messaging that appears in advertisements.
Ad copy differs from other forms of copy in its strong persuasive element. While blog posts inform and entertain readers, quality ad copy sells them on taking action after reading your compelling words.
It requires crafting concise yet captivating narratives that speak directly to the ideal customer’s deepest desires and transform those desires into sales.
Learning to write high-converting ad copy should be a top priority for aspiring freelance copywriters today—you can earn a higher freelance income!
With the rise of social media advertising and the growth of e-commerce, businesses are hungry for skilled freelance ad copywriters who understand how to connect with consumers and drive results. Pay-per-click ads – which largely depend on great copy to convert – have become an essential lead generation strategy for B2B and B2C businesses alike.
Adding this service opens new potential clients and revenue streams. Best of all, the principles of writing effective ad copy reinforce core copywriting best practices that boost all your work.
Learning how to write ad copy for social media campaigns and to show up in online search results is one of the most valuable skills a freelance writer can add to their resume and freelance writer porfolio. It immediately boosts your appeal to potential clients and opens up new freelance writing jobs that more basic content-writing gigs simply can’t provide.
By learning the art of persuasive ad writing, you can take your freelance business to the next level—even earning over $100 an hour freelancing!
Keep reading to discover why ad copywriting should be a top priority for aspiring freelance copywriters looking to find more freelance work and offer a variety of services and skills to their freelance clients.
You’ll see there are a lot of benefits to learning how to write ad copy, including…
The more services you can offer clients as a freelance writer, the more you increase your value and make yourself a freelancer they’ll want to keep working with. Clients want to work with versatile writers who can handle a variety of projects. If you become skilled not just at writing articles and blog posts but also at crafting compelling ad copy, you distinguish yourself from the freelance herd. This makes you more hireable for high-paying freelance clients. And who doesn’t want that?
Once you add ad copywriting to your repertoire, you open opportunities to provide additional services to existing clients beyond just blog posts in high-paying freelance niches. Many clients who hire freelance writers for content also have advertising needs across platforms like Facebook, Instagram, Google and more. You can meet those needs seamlessly. Clients will appreciate that you already know the ins and outs of their brand so they’d rather give you more freelance work over hiring a new freelance ad copywriter and getting them up to speed.
Businesses dedicate a significant portion of their marketing budgets to paid advertising. And they need talented freelance ad copywriters to produce the volume of ads required across multiple campaigns. By learning how to write ads for brands, you tap into consistent, lucrative demand from clients with money to spend. That means you can probably increase your freelance rates when you get super busy with tons of freelance ad copywriting writing work.
As an ad copywriter, you often work directly with business owners and marketing teams to bring their advertising ideas to life. This gives you insider experience with diverse companies and industries. You become an integral part of transforming their marketing vision into words that produce results.
Learning how to write ad copy requires concise, persuasive language that connects emotionally with the target audience. Mastering these techniques deepens core skills like establishing rapport, crafting hooks, and telling stories that compel action. Such talents transfer beautifully to writing other types of high-converting sales and marketing copy. You’ll notice improvements in storytelling, writing newsletters and headlines and writing stronger social media posts.
Now that you understand the benefits of learning how to write ad copy, you’re probably ready to get started, right?
The good news is that with the right strategies, you can start learning this profitable skill and begin offering it to clients sooner than you think.
With the right mix of education, practice, and persistence, anyone can develop the ad copywriting skills to succeed.
Next, let’s look at some tips for writing copy that converts.
When it comes to writing compelling ad copy that converts readers into buyers, there are some key strategies to keep in mind. Use these tips to create powerful ads that deliver results for your clients.
Writing effective ad copy requires getting inside the heads of your target audience and making a direct emotional appeal based on their deepest desires. It means using the power of storytelling and persuasive language to paint a vivid picture of the transformation your product can create for the reader.
Follow proven formulas, carefully craft every element, including headlines and visuals, and diligently test different versions.
With practice, these essential skills will elevate ability as you learn how to write ad copy and deliver powerful results for clients. Investing time to master such techniques will prove invaluable for any freelance writer’s career.
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Email Diana about opportunities: Diana(at)DianaKelly.com.