Diana Kelly Levey

How to Create a Logo

woman. creating freelance logo on her tablet

August 8, 2023

Have you ever wondered how a simple logo can encapsulate the essence of an entire brand? That’s the magic of logo design. It’s a blend of art, science, and a dash of intuition. Learning how to create a logo for your freelance business is a good idea if you are a freelancer. It can also help you get more client work if you create logos for brands as part of your freelance business.

You could also take your freelance client’s direction and use a service like 99designs logo contest or Design Hill to source a freelance logo from graphic designers.

The Basics of Logo Design

Before we start creating a logo for freelance business owners, let’s get the basics down. A good logo isn’t just a pretty picture or interesting illustration. It’s a powerful communication tool. (BTW, why freelance for a living?)

It needs to be simple yet memorable, versatile yet relevant. Think of Apple’s iconic logo. It’s a simple apple with a bite taken out of it, right? But it’s so memorable that it’s recognized worldwide. That’s the power of simplicity.

Did you know there are different types of logos? The possibilities are endless, from wordmarks like Google’s logo to abstract logo marks like Nike’s swoosh. There are also combination marks, emblems, and mascots. 

Each type has its own charm and use. Choose the freelance logo that best tells your client’s brand story. For instance, if your client’s brand has a strong personality and character, a personality-driven mascot— think Mr. Clean—would be a fit.

How to Create a Logo as a Freelancer

Here’s a detailed, step-by-step guide to creating a logo for your freelance business or learn how to create a logo for a client.

Understanding Client’s Needs When Creating a Logo

First things first, get to know your client. This is more than just a casual conversation. It’s about understanding their business name, industry, competition, and target audience.

What are their values? What’s their mission? What’s their unique selling proposition? The more you know, the better your design will be.

Think of it as detective work, but more fun!

For example, when designing the logo for Starbucks, the designers needed to understand that Starbucks wanted to represent a seafaring tradition of early coffee traders. They dug deep into the company’s roots and values, leading them to the siren figure we now associate with the global coffee giant.

Conceptualizing and Sketching a Logo Design for Freelance Clients

Next, let your creative juices flow. This is where you give shape to your client’s brand story. Start with brainstorming sessions. Write down all the words and ideas that come to mind when you think about the brand. Don’t censor yourself—let your ideas flow freely. Apply the same tactics you use when you come up with freelance article ideas.

Then, start doodling and sketching. Try different shapes, lines, and forms, colors, patterns, images, icons, inspirations, and more. This is the part where you get wild in your attempts: experimental and nothing should be holding you back.

The goal is to drop it on paper. It doesn’t have to make sense yet. And it doesn’t have to answer vital questions pertaining to the brand’s goals or the industry’s standards. 

Remember Twitter’s bird logo? It started as a simple doodle! (We aren’t quite sure of who designed “X” now.) Don’t hold back. This is your playground. Experiment, explore, and enjoy the process as you learn how to create a log.

Digitalizing the Design of the Logo

Once you’ve got a design you’re happy with, it’s time to go digital. Use your favorite design software to bring your sketch to life. Adobe Illustrator, Figma, BrandCrowd Logo Maker, and so on. This is where your actual design that will be seen in print and online really starts to take shape.

In this stage, the playing doesn’t stop. So continue playing around with colors, fonts, and shapes. Try different combinations and see what works best. But remember, keep it simple. As Paul Rand, one of the greatest graphic designers, said, “Design is so simple, that’s why it’s so complicated.” So, don’t overcomplicate things as you work on creating a logo for a freelance client. Keep your design clean, clear, and focused.

If you’re working with a freelance graphic designer on 99designs logo creation platforms, make sure you share as much detail as possible and any visuals to help the freelance designer deliver a great logo that doesn’t require many revisions.

Revisions and Finalizing the Client Logo

Now, present a few design concepts to your client. Three to four concepts are good. This way, they can choose which works and move forward with revisions instead of having to revise just one concept. 

This is a crucial step in the freelance logo design process. Be open to feedback, and don’t be disheartened if revisions are needed. It’s all part of the process of working on a freelance logo design for clients. Remember, your goal is to create a logo that the client loves and that effectively represents their brand. (Then you can add it to your freelance portfolio!)

Take the feedback, make the necessary revisions, and present the revised design to the client. Once your client is happy, finalize the design and deliver the files in various formats.

Tips for Freelance Logo Designers

Here are a few tips to help you on your logo design journey as you think about “how can I create my own logo design?” and ensure you’re a freelance logo designer high-paying clients want to hire.

Stay up to date with design trends.

Design trends change faster than you can say ‘what’s next.’ Staying updated is crucial. But how do you keep up with the ever-changing world of design? Here are a few strategies:

  • Follow design blogs and websites: Websites like Behance, Dribbble, and Design Week are design inspiration and trends treasure troves. Make it a habit to browse through these sites regularly. Check out logo maker blogs like those on DesignHill, 99 designs, and others. See what your competitors are creating on these platforms and social media. Here are some of the best freelance writing websites.
  • Join online communities: Platforms like Reddit and LinkedIn have numerous design communities where designers from around the world share their work, discuss trends, and give feedback. Being a part of these communities can give you invaluable insights into the current design landscape.
  • Attend webinars and workshops: Many design software companies and design communities host webinars and workshops. These can be a great way to learn new techniques, understand emerging trends, and even network with other designers.
  • Subscribe to design magazines: Magazines like Communication Arts and Eye Magazine offer in-depth articles on design trends, case studies, and interviews with leading designers.
  • Remember, learning never stops! As the famous designer Milton Glaser said, “To design is to communicate clearly by whatever means you can control or master.” Keep learning, keep growing, and keep mastering new ways to communicate through your designs.

Practice effective communication with clients

Communication is key in running a successful freelance business. It’s not just about conveying your ideas, but also about understanding your client’s needs, setting clear expectations, and managing feedback. Here are a few tips for communicating effectively with clients:

  • Be clear and concise: Whether it’s discussing the project brief or presenting your designs, be clear and concise in your communication. Avoid jargon and explain things in a way that your client can easily understand.
  • Be polite and professional: Politeness and professionalism go a long way in establishing a good rapport with your clients. Stay calm and professional even when dealing with difficult clients or receiving harsh feedback. Relationships are extremely important to a freelancer’s business.
  • Be proactive: Don’t wait for your client to ask for updates. Keep them in the loop at every stage of the design process. This not only shows that you’re responsible and reliable but also helps prevent any miscommunication or misunderstandings.
  • Listen actively: Active listening is a crucial part of effective communication. Pay attention to what your client is saying and ask clarifying questions if something is not clear. This shows your client that you value their input and are committed to meeting their needs.

Remember, a happy client is a returning client! And in this digital age, word of mouth travels fast. Make every client interaction count.

How to Create a Logo for Your Freelance Business

Wondering “how do I create a freelance logo?” Apply the learnings above to create a logo freelance style for your freelance writing business. Why?

It can help with your freelance personal brand and help clients recognize you and your work when they see your logo. Having a logo as a freelancer makes you look super polished and professional, too!

Here’s an example of Diana Kelly Levey’s logo for her business DKL Content Services Inc.

It shows a lightbulb so you know this freelance writer has ideas and simple initials. Diana hired a freelance designer when she wanted to create a freelance logo and that’s something you could explore, too.

If you’re looking for work creating freelance logos for clients, build up some samples on a platform like fiverr, upwork, Design Hill, or 99Designs logo to name a few.

Remember, every logo you create is a story you tell. So, tell it well.

Guest post Courtesy of Cheenee Jean Ronquillo from DesignCrowd.

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